We are excited to announce that Scott Running is now the official trail footwear of the Asia Trail Master Championship series. Already for some six years, the black and fluo yellow outfits and shoes of Team Scott runners have been a shiny presence on the Asia Trail Master trails. Headquartered in Switzerland and with a history that goes back all the way to 1958, Scott has been a trendsetter with revolutionary innovations in a range of outdoor endurance sports such as skiing, motorcross, triathlon, cycling, mountainbiking and of course trail running. At ATM, we are genuinely pleased that Scott is joining us for the remainder of Season IX and for Season X, and we look forward to seeing more trail runners explore the brand across Asia.

In Southeast Asia, Scott is represented by Sportlicious, seated in Malaysia.

‘Sportlicious begins a journey with Asia Trail Master for Year 2024. As we venture Asia with ATM, we bring along SCOTT RUNNING as the official shoe partner,” says KC Tan.

‘NO SHORTCUTS" DEFINES THE SCOTT SPIRIT OF DOING THINGS THE RIGHT WAY, FOR THE RIGHT REASONS. We have always believed that TRACTION MATTERS, and have ensure our product design embodies this belief in the shoes we produce.”

Several of the Scott trail shoe models fit very well with the humid and often muddy terrain runners find in the rainforests of Southeast Asia. You can find and purchase them on the Sportlicious Asia store linked below.

About Sportlicious Asia

‘We started in 2012 to provide a better online and physical shopping experience for Malaysia trail, track, and road runners as well as multi-sport athletes.’

‘Our aim is to provide key products to assist you in achieving a balance lifestyle by offering the best products (gear we use ourselves) as well as knowledgeable advice to make sure you get the kit and nutrition that is best for you. ‘

‘THRU SPORTLICIOUS ASIA ..new tag line “RACE ASIA WITH US” our goal is to reach out to wider Asian community…build stronger bonding in term of friendship, running experience and foster greater friendship.’

Scott Running shoes

Sportlicious Malaysia is today launching its new project “ATM 500 - Run Asia, Run Virtual” in cooperation with Asia Trail Master. A ‘virtual’ running competition in team format that will last two weeks from 8 to 21 June 2020 with the goal of reaching the 500 km milestone as quickly as possible. Registration opens immediately and is easy via a Google Form and a small nominal fee.

Teams consist of maximum four people of which minimum one has to be female. Each runner is required to run at least 75 km as part of the team. Participants can choose between running on a treadmill, outdoors or indoors, road or trail. Daily results will be submitted by each team’s captain and verified via Strava and the Sportlicious Malaysia Club. The first three teams that complete 500 km will be awarded.

The COVID-19 pandemic has had a huge impact on the whole world. Even when in most countries’ lockdowns are gradually being lifted, it is likely to still take several months before everything will return to some kind of normalcy and we can all take part in outdoor sports events like we used to. In the absence of actual outdoor races, Sportlicious Malaysia has developed ATM 500 – “RUN ASIA, RUN VIRTUAL”. A “virtual” team race of 500 km in distance over a duration of two weeks for all participants in across Asia.

The core objective of ATM 500 – “RUN ASIA, RUN VIRTUAL” is to keep everyone in a good physical and mental shape, and adds an element of competition into the mix. It is a team format on purpose, because in times of social distancing it is important to keep fostering team spirit and interpersonal connections. The team that has reached the 500km milestone first will be declared as winner of the first ATM 500 – “RUN ASIA, RUN VIRTUAL” series.

The virtual run is open to all. Create your own cool team name and motivate each other to reach 500! Regular reports on the competition's progress will be posted on our facebook page and covered during the Tale of the Trail video show.

Rules & Regulations of the ATM 500 - Run Asia, Run Virtual

• Maximum of 4 members in a team, with a minimum of (1) Female member.

• Team members will have 14 days to complete 500 KM.

• Each member is required to clock a minimum mileage of 75 km.

• Team captains will be responsible to input all members data into an online spreadsheet.

• Daily result will be required to be submitted by 10PM Malaysia Time by the Team Captain.

• Run activity after 10 pm can be submitted on the next day.

• Each run must show the following information:

  • Date

  • Time

  • Distance

  • Duration

  • Average Pace

  • Running Mode: Road, Trail, Treadmill

• No submission of a run is necessary if zero (0) mileage for that day.

• No minimum mileage needs to be done every day.

• Team members can help each other to cover mileage to achieve the target 500 KM in 14 days or less, however each member MUST clock a minimum mileage of 75 KM per person.

• Team members are required to ensure their running activity is reflected under STRAVA.

• Team members are required to FOLLOW “SPORTLICIOUS MALAYSIA” Club on STRAVA under http://strava.com/clubs.sportliciousmalaysia

• Total result of each team will be updated daily and will be reflected after 3 PM on Asia Trail Master and Sportlicious Malaysia Facebook page.

• Top 3 Teams to complete 500 KM in the shortest time/days will be awarded accordingly.