INSTINCT is the official runners' pack of ATM 2022

With the 2022 Asia Trail Master season just a few days away, It is a genuine pleasure to announce the signing of INSTINCT as our official hydration and running pack partner. Many runners throughout Asia are already familiar with the typically fluo yellow and black coloured lightweight packs, and love their flexibility and ergonomics. As a supporter of our ATM Championship series, INSTINCT aims to convince many more people of their products.

INSTINCT : born on the trails of the French Alps and race-approved around the world. The brand was born following first-hand experience and analytical observations during trail running by the founder. At the heart of each revolutionary INSTINCT product is the desire to achieve a greater degree of function, accessibility and ergonomics; Total liberty of movement, zero obstruction and a second-skin fit.

“BE INSPIRED” represents the initiative & commitment of the brand towards improved & more environmentally friendly production methods and actions. INSTINCT sees that as an integral part of its future development, as love for nature should outweigh the excitement for ever more technical gear. Inspired by nature, part of the product range is now produced with recycled polyester, such as e.g. the Duffel Pack 45l, which also carries the GRS certification. GRS stands for Global Recycling Standard and its goal is to increase use of recycled materials in products & reduce/eliminate the harm caused by its production. Reducing our carbon footprint by using materials produced with recycled plastics is one of the many possible solutions that can make an immediate & positive impact.

Below you can find images of some of INSTINCT’s most popular products. A full overview can be consulted via the official website (click on button below). Throughout the 2022 season, stay tuned for news and updates and chances to win INSTINCT prizes at ATM races.

We conclude this announcement with a little poem written by the founder himself and published on INSTINCT’s website:

Running as one with nature; liberty of movement. A perfect osmosis, unparalleled pleasure.

“You’re in full run.

Your heart is pounding and the adrenaline is rushing.

Your feet prance around all obstacles.

You’re “in the zone.”

Free of any distractions, you’re as one with nature."

Slide on our gear & embrace

a world of greater proprioception,

liberty of movement and function.

Welcome to a “trail” that leads to increased comfort,

support and pleasure.

Listen to your instinct and express yourself.

This is why INSTINCT was created.

Sean Van Court

Founder, Designer & Trail Enthusiast.