How did AHON come about?
Ahon is a two-man company, with a little help from close friends in the trail running community. My partner (Ronald Declarador) and I started it back in 2015. At that time, we knew that the big brands of trail running came from North America and Europe, and we want to develop a trail company born in Asia, particularly in the Philippines.
What is the philosophy behind the brand AHON? Does the word 'AHON' have a meaning?
Ahon is a Filipino word which means ascent or climb. We are a proud Filipino company. We take pride in hands-on product development and testing. The products we make were adapted for the Philippine trails (as may well be the same across Asia) which are tough, wild and raw. We want to develop products which are at par, if better than the world standards.
Hong Kong is known as the Asian centre of trail running, but actually there are an enormous number of races in the Philippines as well. How did you experience this sudden boom of events in your area? Who were the pioneers in your country?
It all started in 2008 when TNF Philippines started the TNF 100k Philippines. It was the first ultra trail run in the Philippines. Back then what was booming was the road running events and culture. With the boom of social media and mountaineering plus the people's need for new challenges after 2010 that's when trail running skyrocketed in the Philippines. Right now, we have trail races almost every week for the whole year and the community is getting bigger. Back when i started in 2012, i could recognize all the people who were joining the trail races. Now, there are a lot of new faces. I love it because trail running is not limited to one area only (before), now there are already lots of races in the Visayas and Mindanao region as well. The Philippines is already starting to show the world how beautiful (and raw) the Philippine trails and mountains (and people too) are.
How do you see the future of trail running?
It will be bigger and a lot of people will get into trail running. We barely scratched the surface.
Do we need more rules and guidance coming from above, i.e. the IAAF and/or ITRA or IAU?
Yes.
Many athletics federations in Asia do not recognise trail running as a genuine discipline. Is this holding the sport back? For example, it makes it very difficult for Asian runners to compete in the official world trail championships held every year.
Yes. Trailrunning is still quite young in the Asian setting. As of now it will be a hard and we will experience lots of setbacks but give it time and they will have no choice but to recognize trailrunning as a genuine discipline. Just like any other sport during its younger years.
Should trail running become recognised as an olympic sport?
Yes. We'll get there.
From a legal point of view, which advice would you give to trail race organisers?
Medical Certificate attesting for the fitness of runners should be made mandatory on all trail races. Waivers should be mandatory. Organisers should always partner with the Local Government Units, and partner with a search and rescue team
What is your dream as a trail runner?
Short term: To run Hardrock, Western States, and Tor des Geants. Long term: To see trail running become an olympic sport. To travel, explore and see the whole world thru trail running. To join a trail running event in all 7 continents.
What do you think about the Asia Trail Master series?
For race organizers: It is a good movement to set a certain degree of standard of races in the whole of Asia. It is one way to learn from one another. For runners: A way to record and keep track of your trail running career and races. It is one way to compare your standings to the rest of the field in Asia.
You are also co-organiser of the Rizal Mountain Run, which enters the 2017 Asia Trail Master series as a points race. What can you tell us about the event?
Rizal Mountain Run is an internationally acclaimed, challenging race, back dropped in a beautiful and brutal course in the mountains of Rizal Province which is readily accessible from Metro Manila. It would be one of the best trail running destinations in the Philippines.
Thank you very much for this Q&A, and good luck in your defence of a top 10 spot in the 2016 ATM championship ranking!