We are happy to announce the continuing premium partnership between La Sportiva and the 2023 Asia Trail Master Championship series. The internationally respected brand, founded almost 100 years ago (1928) by Narciso Delladio in the majestic Dolomites mountains in Northern Italy, remains the official trail footwear partner of Asia Trail Master as part of its ongoing marketing push in the region.
La Sportiva has a long history of growth and success in climbing, mountaineering, and alpine trekking cross country skiing, and increased its engagement in the blossoming sport of trail mountain running® about two decades ago. At first primarily in Italy and neighbouring European nations, but today La Sportiva’s footwear can be found in no fewer than 70 countries across several continents. Nevertheless, the company is still largely family-run and headquartered in Ziano di Fiemme with Lorenzo Delladio at the helm. In recent years, La Sportiva has received plenty of awards for its technical innovations, but also for its commitments in the environmental field and its development of sustainable products and processes. “Our driving force is passion, our passion is the mountains” is the slogan. A good number of global elite trail runners have taken up the brand and brought it to the foreground of the sport’s footwear and apparel industry. The continuing partnership with Asia Trail Master aims to further increase its market share in Asia in the coming years as well. La Sportiva has a great group of running ambassadors in several countries who will be competing in this year’s Championship, with the big Final planned for the first weekend of December.
Trail running shoes of La Sportiva come in a number of distinct models, each designed for specific requirements, and offer several colour options as well. The most popular model sold in Asia is the Akasha II. Designed for long-distance routes, UltraMarathons and prolonged use during training, the three key words are protection, comfort and cushioning. The wearing comfort is given by the cushioning, thanks to the Cushion Platform ™ footbed insert and the large internal volumes as well as the soft, breathable and enveloping upper with Slip-on construction that avoids compression points during the race. The Akasha II comes in various colour designs, so anyone can find his or her favourite match. Other models to check out are the Jackal (lightweight and medium distances) and the Ultra Raptor II (robust and for technical long mountain ultras).
In 2023, the Jackal II will be in the spotlights. The lightweight shoe, ideal for competitive runners, not only offers outstanding grip but now also comes with the BOA-system. Some of you may know the BOA system from modern-day cycling shoes. Classic shoe laces are replaced by stainless steel wires, connected to a turning knob for micro-precision fit (see picture below).
La Sportiva also has a wide range of apparel and accessories in store, which you can find in detail on the comprehensive website https://www.lasportiva.com/en .
Stay tuned for news updates on La Sportiva throughout the year, and win prizes at selected ATM events!
The new BOA system on the Jackal II
